The 3 Pages You Need to Launch an Online Course
Wondering how to use landing pages to launch your online course? It’s great to know that you can get your online course out there with a few simple pages rather than a full-blown website, right?
If you missed last week’s episode, we compared whether a website or landing pages deliver better results when launching an online course. Can you guess which one was the winner?
Spoiler alert: Landing pages won by a landslide — that’s right, I used landing pages for my first course launch and generated multiple 6-figures before I ever had a website. And, even though I have a robust website, I still use landing pages today for all my program launches.
Let’s deep dive into why the landing page is so effective and what tech tools you need to create your own. Here’s what we’ll be walking through:
- Why landing pages work best for online course launches
- The 3 landing pages you need to launch your online course
- The tech tools I recommend (and what to think about when choosing your technology)
Why Landing Pages Work Best for Online Course Launches
We’ve all been there. You’re super excited to check out this new product online. You pop open the product website, poke around a bit, and next thing you know you’re watching a video of J Lo teaching pole dancing.
It happens to all of us — falling into that big ol’ black hole of distraction. We have to think about this when we launch our online courses. There are really smart ways to keep your audience from falling into this black hole so they stay on the path you are leading them through.
Using landing pages to launch your online course keeps your audience focused on what you want them to do next.
When it comes to launching a successful online course, you have to lead your people step-by-step through a buying experience focused on encouraging them to take one action at a time.
The best way to do this is by using a landing page for each step in your buyer’s journey, each with a specific call to action.
The 3 Landing Pages You Need to Launch Your Online Course
There are specific steps you will lead your audience through from discovering you to purchasing your online course. Here are three key steps in your launch:
Audience Step 1: They sign up for your webinar.
Webinar Opt-In Landing Page – Your people enter your launch funnel by signing up for your webinar. They land on your opt-in page, they like what they see, and bingo — they sign up with an email address.
Audience Step 2: You send them the login details.
Thank You Landing Page – Next, you show a little thanks to your people for starting their journey with you by confirming their enrollment with a thank you page. You provide the login information and invite them to share with friends or colleagues.
Audience Step 3: They attend the webinar and you invite them to visit your course sales page.
Sales Page Landing Page – After the webinar, you send your audience to a longer form sales page that includes all the information they need to make a decision. You cover every buying question your people have without the distractions of a multi-page website.
The Tech Tools I Recommend and What to Think About When Choosing
Now, what’s really great is that you can create these landing pages yourself. Plus, you don’t have to be a tech wizard to build these.
If you’re interested in what tech tools I recommend, check out this free Tech Tool Guide where I walk you through some of my favorite tech tools for launching <<
Before you jump into the Tech Tool Guide, consider these 3 things to think about when choosing any tech tool for your business:
#1 What’s Your Budget – Depending on your budget, tech tools range in features from bare-bone basics to robust, premium features. Big budget, big features. Limited budget, limited features. Decide and filter out the options that work best for you.
#2 What’s Your Tech Status – Do you struggle to program your remote or are you an honorary member of the GeekSquad? Knowing where you land on the tech spectrum is critical because tech tools range from super simple to advanced to operate.
#3 What Tools Do You Already Use – Before you stack on new tools, make sure whatever you’re layering is compatible with the other tech tools you’re currently using.
You are going to get the best results by using landing pages to lead your people step-by-step towards the one action you want them to take. Think about your people’s experience journey. Make sure each and every page they land on clearly takes them one step closer to joining your course.
And, remember to grab the Tech Tool Guide and share your comments with us. We’d love to hear what you’re working on. If you need support in creating your course and figuring out what to include on your landing pages, we go deeper into this in our Create 6-Figure Courses Virtual Bootcamp.