Newsletter: Growing Your Email List, a Downloadable Checklist, & Our Next Virtual Retreat

Greetings!

You’ve been asking, and I’m excited to announce that we have a new date for you to experience our popular online retreat Your Big Leap Revenue Retreat. This is an all-day virtual event focused on designing the business strategy to create the life you imagine.

Learn more about our one day virtual retreat by clicking here.

Let’s chat quickly about the most important asset in your business: your client community.

Everyone talks about “growing a list”. While your reach (or size of your list) is important, there are other factors to pay attention to in measuring the success of your list-building efforts.

Below, you will find 3 ways to measure your success in growing your email “list” and a quick, easy-to-use checklist for creating effective emails that get opened, engage your audience and support them in taking action.
It’s your moment,

You Can Measure the Growth of Your Community in 3 Ways:

1. Growth of your email list size

Growing the size of your email list is important, but it is even more important that you attract the right subscribers. Make sure you are building a list of people who are interested in what you offer by solving specific problems with your content and lead magnets.

2. The percentage of your subscribers who open and read your emails

Email open rates vary by industry, but according to the Epsilon Email Marketing Research Center, the average is between 18 to 24%, with click through rates (how many people click on a link in your email) at about 3%. Where are you compared to these statistics?

3. The percentage of your clients that take action by saying “YES” to offers you make in your emails to take action.

Are you tracking sales from emails? A quick, low tech way to do this is to create a spreadsheet that tracks the emails you send and your sales by day. You will quickly see why most business owners say email is their number one asset.

Books I Love

“Loveworks”
by Brian Sheehan

“…when brands engage with consumers’ deepest emotions-instead of just appealing to intellects, or even their basest instincts-they win in the marketplace. These brands win because their customers don’t just respect them: they love them.” —Brian Sheehan

Introducing: The Over-Achiever’s Assignment

To create momentum,
YOU HAVE TO MOVE INTO ACTION

In each issue of our newsletter, we will share one simple thing you can do NOW to make a big leap.

Click the image below to download your “How to Write Emails Your Readers Love, Open, and Take Action On” Checklist.

HERE’S YOUR OVERACHIEVER’S ASSIGNMENT:

1. Mark your calendar and join me for the Big Leap Revenue Retreat.

2. Click Here to Download the 5 Steps to Emails Your Clients Love, Open, & Take Action On Checklist

Share with me in the comments below – what is your biggest question about growing your email list?

I’ll be here in the comments this week answering your questions.