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6 Steps to Quickly Create Your Launch Content

The first time you launch your online course can be overwhelming. What’s the fastest way to get your course launch content ready? 

I have created many successful online course launches for clients and my own business. There are multiple components to a successful online course launch including the basics of:

Sales page

Webinar design

Webinar recording

Opt-in pages

Closing emails 

In this article, we will walk through the easiest way to get your launch content finished. 

The 6 Steps to Launching Your Online Course Content FAST

Before we begin building your online course launch, it’s helpful to decide which type of launch will work best for your business. 

Do you have a cash priority right now in your business? If so, you can focus on a fast, low-tech launch. 

Do you want to automate your launch to create more leverage in your business? If so, there are additional steps you will take to automate the movement through your launch funnel. Let’s dive into this. 

Step 1: Decide if Revenue Generation or Automation is Your Key Priority

If you have a cash priority, you likely want to launch quickly to get revenue flowing. The fastest way to launch quickly on a low budget is to do what we call a “Low Tech Launch”.  Many members our Create Six Figure Courses community use this method in their first launch to create a flow of revenue to fund their next, higher level launch. 

Here’s how simply this can work:

Create an invite to a Discovery Session>> Lead a Discovery Session (Phone or Videoconference)>> Invite them into your course

This is a great way to enroll clients quickly. Typically, students using the method we teach in our Create 6-Figure Courses program can enroll 5-10 students into their online course.  

This is a great strategy to generate revenue to fund a bigger, automated launch the next go-round. 

Once you are ready to create your automated launch funnel, you can move through the steps outlined below. 

Step 2: Create Your Sales Page

When you write your sales page copy first, you’re actually creating a lot of copy that you’re going to use later. You also create assets you will need for your launch. 

The sales page includes:

  • Your story (to build your credibility as the expert) 
  • The description of your course (modules and any tools you are including) 
  • Your bonuses (to increase urgency to enroll) 
  • Testimonials (to create social proof of the results of working with you) 
  • Payment link (a way they can purchase your program) 
  • QA (and/or a way for your customers to contact you with buying questions) 

We recommend using Clickfunnels or Leadpages to build your pages. These are easy, do-it-yourself tools which offer templates you can follow to quickly get all of your pages done. 

Step 3: Write and Build Your Landing Pages 

I highly recommend using a free preview webinar as a way to lead prospects into your launch funnel. A webinar is the most powerful way to demonstrate your teaching. 

You will create a webinar opt-in page and thank you page to enroll your prospects into your webinar. 

When you build your webinar registration page, it’s important to include:

  • Your webinar title 
  • Key bullets of what they are going to take away from the webinar (make sure this lines up with what you’re going to be including on the sales page) 
  • A short bio about you 
  • A way for them to register that is clearly visible

The do-it-yourself page building tools I mentioned earlier will help you complete the pages. 

Now you’ve got the webinar, webinar registration page, and the webinar thank you page done, it’s easier to write your ad copy.

Step 4: Write Your Webinar Invitation “Ad” (for posting and paid traffic campaigns)

Now you might say, “I’m not going to be running ads. I’m going to work on getting free traffic by emailing and posting on my social pages.”

Whether you’re posting the invitation to your webinar on your Facebook or Instagram profile or you’re going to run ad campaigns, you will need compelling webinar invitation copy. 

The ad copy is easier to write once you are clear what your webinar topic will be. You can take copy from your webinar opt-in page and repurpose it for your webinar ads.

Step 5: Write Your Email Copy

Once we have the core elements of your launch developed, you are ready to write your emails. 

When you’re building your online course launch, you’re likely going to write between 11 to 15 emails for your launch sequence. Think about how you move your audience through the launch experience. Your emails are the drivers that keep your prospects moving forward toward enrollment.

You will write emails to:

  • Invite your main list into your webinar
  • Remind webinar registrants to “show up” for you webinar
  • Send replays to registrants who miss the webinar
  • Overcome objections after registrants attend the webinar
  • Onboard your students into your online course

Step 6: Drive Traffic Into Your Funnel

Once you have the core pieces of your launch developed, the final step is to focus on driving traffic into your launch. 

At this point, you can start to work on your traffic strategy. Are you going to run Facebook ads or Instagram ads or both? Are you going to do a short video and post on your social pages? Will you write an article for LinkedIn? Will you approach promotional partners to email invites to their following?

Identify all the ways you will promote your webinar invitation.  

Summary

You can go much faster in building your online course launch when you sequence the work the right way. 

To help you with this, I also created a free infographic download that illustrates what you are doing in each step. Click here to download.

Or, if you’d like our team’s help in creating your launch strategy and assets, we would love to chat. Click here to share what you are working on, and our team will reach out to chat more about your launch.

2 Comments

  1. Don Arbuckle says:

    Jeanine –

    I have to say that after 35 years in the education/seminar and public speaking business, your information is probably the best laid-out process I have ever seen for putting together an online training course. Now in retirement, you have sparked a small interest in putting together an online program from one of my seminar events. It looks like fun, and maybe even profitable.

    • Hi Don,
      Thank you for sharing – it means alot! An online course is a GREAT way to create additional cash flow and leverage, all while sharing your expertise to your audience. If you want to learn more, I’m hosting a free training on how to create and launch a successful online course. You can learn more here >> http://bit.ly/2KKbaHI

      Hope to “see” you there!

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The key is to figure out the one thing you can do that will make the

BIGGEST IMPACT.

Then, do that ONE thing first.

-Jeanine Blackwell

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